Buying jewelry is often a major investment, and the key to finding the best discount jewelry is to know the correct value of the piece in question.
One method of establishing value is through an appraisal from an independent gemologist, preferably certified by the Gemological Institute of America (GIA). Such appraisals are personal opinions based on study and experience, so can vary from one appaiser to another.
The appraisals figures are usually given as "Suggested List Retail", being the price the vendors would ususallybe asking for the item. However, their operating costs can vary greatly, so some may have room to come down on the price to close the sale. But keep in mind that, if the asking price is already close to wholesale (as in our case), there is little or no room to reduce it any further.
What about advertised prices of "50% off"?
The standard markup on new jewelry is three times the wholesale cost. And some years ago the JC Penney chain was charged with fraud for offering "50% off" jewelry on which they had tripled the wholesale price. They escaped prosecution by showing that it was a common practice among discount jewelry vendors. And it still is!
We can price all our contemporary jewelry at 50% off the Suggested List Retail Price of 3X wholesale, because we keep our overhead low. We don't advertise, have no expensive store front and only stock our Antique and Estate Jewelry in advance of sale.
Here is one of a number of testimonials from past customers to show the actual result of our discount jewelry pricing.
Fred runs a TOP NOTCH business. I shopped and compared at local Jewlery stores and also all over the Internet. I bought a ring from Headdress and paid 30%-40% less than any local store, and 10%-20% less than any other internet site. Upon receipt, I had the ring appraised and the appraisal came out at exactly what the local stores wanted to charge me. I know that I saved about $3500 because a local jeweler had his supplier price sheet out in front of me and merely added $3500 to the same size and quality diamond ring. So he was going to charge me that amount just to call his supplier and have a diamond shipped. Buy from Fred and use the money you save for something else!!! Thanks Fred !!! ~ Steve
See our pages on Diamond Grading to understand more about diamond price comparison.
Gemstone and diamond quality is the major factor in calculating the accurate value of an item of jewelry, so reading our information pages will save you money on you next purchace.
How to safeguard your purchase.
Get a detailed receipt giving materials, weights and number of stones, their sizes and quality.
Also get a money back guarantee if returned within a reasonable period so that you can have the jewelry appraised by an independent appraiser.
If you find that you were overcharged, it may not have been intentional. You’d be surprised at the number of pricing mistakes vendors can make.
Our Contemporary Jewelry is genuinely listed at about 50% of the actual retail list price, and our Antique and Estate Jewelry runs at about half the appraised value.
So you will find thousands of discount contemporary jewelry items on our Shopping Pages by clicking on the links to the left.
The more you learn about jewelry values, the more best discount jewelry buys you will find. A good book to own and study is JEWELRY & GEMS, The Buying Guide by Matlins and Bonanno published by Gemstone Press.
